Project overview
Alpha Fresh Food needed a more usable online grocery store for a large catalog spanning many product categories. The redesign had to improve product visibility and navigation without making everyday shopping feel complicated.
Attors reorganized the WooCommerce catalog experience, redesigned key shopping pages and refined the mobile flow around category discovery and product selection.
Goals and requirements
- Make a large product catalog easier to browse.
- Improve visibility for key categories and individual products.
- Reduce friction across discovery, selection and checkout.
- Create a clean mobile shopping experience.
Delivery approach
- Reworked product categories and navigation around shopping behavior.
- Designed consistent listing and product presentation patterns.
- Configured WooCommerce catalog and checkout experiences.
- Optimized Elementor Pro layouts and added form protection with reCAPTCHA.
